Skip to content
Back to Voceer

How to Write a Job Advert: 5 Key Steps to Attract Top Talent

Writing a compelling job advert is a crucial first step in finding the right candidates for your open positions. A well-crafted advert does more than outline job responsibilities—it also showcases your company culture and helps you attract candidates who align with your values and vision. At Voceer, we understand the importance of creating job adverts that stand out in a crowded marketplace. This guide will walk you through five practical steps to help you craft a job advert that resonates with the best talent.

1. Start with a Clear Job Title

Your job title is often the first thing candidates see, and it plays a key role in whether they click to learn more. A clear, concise, and accurate job title ensures your posting reaches the right audience. Avoid using industry jargon or overly creative titles like “Growth Hacker” or “Rockstar Developer,” which can be confusing and deter potential applicants.

What Works:

✅ “Marketing Manager”
✅ “Software Developer”
✅ “Customer Service Representative”

What Doesn’t:

❌ “Marketing Guru”
❌ “Code Ninja”

Pro Tip: Adding specifics like seniority or specialization—such as “Senior Marketing Manager” or “Front-End Developer”—helps attract candidates with the right level of experience.

For more tips, check out Indeed's guide to job titles.

2. Craft an Engaging Opening Paragraph

Your opening paragraph sets the tone for your job advert. It’s your chance to hook potential candidates and make them excited to keep reading. Provide a brief overview of the role, highlight its importance within your organization, and share why it’s an exciting opportunity.

Example:

“We’re seeking a creative and detail-oriented Software Developer to join our innovative team in shaping the future of digital solutions. This role offers the chance to work on cutting-edge projects and make a real impact in a supportive and forward-thinking company.”

Pro Tip: Emphasize what sets your company apart—whether it’s your vibrant team culture, commitment to social responsibility, or focus on innovation.

Learn more about crafting compelling openings in LinkedIn's job posting best practices.

3. Outline Key Responsibilities and Requirements

Job seekers want clarity about what’s expected in the role. Use bullet points to clearly outline the main responsibilities and qualifications. This format is easier to scan and ensures your advert remains concise.

Example Responsibilities:

  • Develop and implement marketing strategies to boost brand visibility.
  • Collaborate across departments to align marketing with business goals.
  • Analyze campaign data to optimize performance.

Example Requirements:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3+ years of professional experience in marketing roles.
  • Proficiency in digital marketing tools and data analytics.

Pro Tip: Focus on essential skills and qualifications, avoiding overly lengthy or restrictive lists. This can help you avoid discouraging strong candidates who may lack one or two secondary skills.

For more on crafting job requirements, visit Glassdoor's job description guide.

4. Highlight Benefits and Perks

Today’s job seekers are looking for more than just a paycheck. They value benefits, work-life balance, and a supportive work environment. Make sure to include key perks and benefits that make your company attractive.

Example:

  • Competitive salary and performance bonuses.
  • Comprehensive health, dental, and vision coverage.
  • Generous vacation policy with remote work options.
  • Access to ongoing learning and professional development programs.

Pro Tip: Emphasize benefits that reflect your company’s values, such as wellness programs or sustainability initiatives. This can resonate strongly with candidates looking for purpose-driven organizations.

Check out SHRM’s report on employee benefits to see what candidates care about most.

5. End with a Strong Call to Action

Encourage candidates to take the next step by ending with a clear, inviting call to action. Specify how to apply and what to include, such as a portfolio or cover letter.

Example:

“Ready to take the next step in your career? We’d love to hear from you! Please submit your resume and a brief cover letter to careers@yourcompany.com explaining why you’d be a great fit for this role. Applications close on [date]. Don’t miss out—apply today!”

Pro Tip: Make the application process as simple as possible by including direct links to forms or contact details.

Learn more about writing effective calls to action from HubSpot's guide.

Final Thoughts

A well-written job advert does more than attract qualified candidates—it also reflects your company’s identity and values. By following these five steps, you can create job adverts that resonate with top talent and set your organization apart.

Ready to find the perfect candidate? Post your next job on Voceer and connect with professionals who match your vision and goals.

Sources: