Marketing Manager Job Description

A Marketing Manager is responsible for planning and delivering marketing strategies that help a business grow, attract customers, and improve brand awareness. This role is essential for companies that want to strengthen their online presence, increase leads, and stay competitive in their market.

What Does a Marketing Manager Do?

A Marketing Manager oversees all marketing activity within a business. Their main duties include managing campaigns, analysing performance, leading marketing teams, and ensuring the brand is consistent across all channels.

Key Responsibilities

• Develop and implement marketing strategies

• Manage digital marketing campaigns (SEO, PPC, email & social media)

• Conduct market and competitor research

• Oversee content creation and brand messaging

• Manage marketing budgets and report on performance

• Lead and support marketing executives and creative teams

• Analyse data to improve campaign results and ROI

Skills and Qualifications

A successful Marketing Manager usually has experience in digital marketing, strong communication skills, and a creative approach to problem-solving.

Common requirements include:

• Knowledge of SEO, PPC, email marketing and social media marketing

• Strong analytical and reporting skills

• Project management and leadership ability

• Experience with marketing tools such as Google Analytics, HubSpot, or Meta Ads Manager

• Degree in Marketing, Business or similar (preferred)

Marketing Manager Salary (UK)

Salaries vary by industry and experience, but typical UK salary ranges include:

• £32,000 – £45,000 for mid-level Marketing Managers

• £50,000 – £70,000+ for senior positions

• Higher ranges in London and large organisations

Why Marketing Managers Are Important

Marketing Managers help businesses reach the right audience, increase sales, and build strong customer relationships. They play a key role in driving brand visibility and supporting long-term growth.