A Marketing Manager is responsible for planning and delivering marketing strategies that help a business grow, attract customers, and improve brand awareness. This role is essential for companies that want to strengthen their online presence, increase leads, and stay competitive in their market.
A Marketing Manager oversees all marketing activity within a business. Their main duties include managing campaigns, analysing performance, leading marketing teams, and ensuring the brand is consistent across all channels.
Develop and implement marketing strategies
Manage digital marketing campaigns (SEO, PPC, email & social media)
Conduct market and competitor research
Oversee content creation and brand messaging
Manage marketing budgets and report on performance
Lead and support marketing executives and creative teams
Analyse data to improve campaign results and ROI
A successful Marketing Manager usually has experience in digital marketing, strong communication skills, and a creative approach to problem-solving.
Common requirements include:
Knowledge of SEO, PPC, email marketing and social media marketing
Strong analytical and reporting skills
Project management and leadership ability
Experience with marketing tools such as Google Analytics, HubSpot, or Meta Ads Manager
Degree in Marketing, Business or similar (preferred)
Salaries vary by industry and experience, but typical UK salary ranges include:
£32,000 – £45,000 for mid-level Marketing Managers
£50,000 – £70,000+ for senior positions
Higher ranges in London and large organisations
Marketing Managers help businesses reach the right audience, increase sales, and build strong customer relationships. They play a key role in driving brand visibility and supporting long-term growth.